Build character
the way kids
actually learn
ValuesLab helps children ages 6–14 develop empathy, responsibility, and integrity through powerful stories, daily challenges, and habit-forming learning experiences.
Built for families, educators, and schools
Raising children with strong values is more important than ever.
In today’s complex world, character development can’t be left to chance.
Inside ValuesLab, children ages 6 to 14:
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Access a library of 2,000+ bilingual, value-centered stories
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Earn points for thoughtful decisions
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Complete character quests that explore real-life situations
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Unlock lessons on the values that shape strong character
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Practice real-life decision making through guided reflection
Learning values shouldn’t feel like a lecture. It should feel like discovery!
Built on a proven curriculum
At the core of ValuesLab is The Great People Manual (TGPM) — a comprehensive framework designed to help children understand and practice timeless values.
The program integrates:
• Age-based learning paths
• Guided character lessons and videos
• Reflection exercises
• Values-based discussions
• Hands-on activities that put values into practice
Children don’t just learn about values — they practice them.
Motivation that lasts
Building character is not a one-time lesson. It’s a habit.
ValuesLab keeps children engaged through:
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Growth streaks
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Value badges
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Age-appropriate challenges
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Encouraging guidance from Cori
Small actions repeated over time build lasting character.
Experience the World of ValuesLab
Join The Great Reading Tournament, a FREE global reading challenge where children grow their character through powerful stories, friendly competition, and shared progress.
Learn More
Schools
ValuesLab provides structured, research-informed tools that help students strengthen character — both inside and beyond the classroom.
Homeschoolers
You’ve chosen to be intentional about your child’s education. ValuesLab helps you integrate character development through powerful stories, guided reflection, and a structured curriculum.
Parents
Give your child more than content. Give them a tool to learn how to navigate the world using shared values as a North Star.